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How do we encourage people to eat their 2 and 5?
How can we help small business compete against big guys?
How do we persuade people to eat in tune with nature?

It's taken a few generations—we're so removed from food.
We live in cities, we work in offices. So where's the connection?
Food comes pre-packed, vacuum sealed and ready to deliver.

Fruit and veges look perfect but out of season.
Flown in from overseas. Picked when they're green.
And we wonder why there's no flavour.

We're disappointed, day after day after day
and they wonder why we don't care?

Promoting health and long-term benefits only gets so far.
It's too far away in our minds to make us change what we do.
The payoff has to be now.

So how do we get people to care?
How can we change hearts and minds
in order to change behaviour?

I say it's through flavour.

Repeated peak experiences with delicious fresh foods
surely must curry the favour.
So who do we turn to for lessons in flavour?

We turn to the expert; the cook and the chef.
They go to their markets daily or ask their supplier
“What's best and fresh today?”
Then base their meals on that ingredient.

But don't forget.
We live in cities. We're busy! So how can we make that happen?
We. Need. Help.