Sharon Lee has 15 years' professional experience in digital media. She specialises in brand strategy and design for information-rich and functional websites.
She's working with James McParlane to produce FlavourCrusader, a multiplatform project designed to cultivate the food and farming communities for social, health and environmental outcomes.
She designed CareerOne—the online Classifieds employment brand—with a dynamic colour palette to appeal to its audience and achieve cut-through in a competitive market. It reached its target membership and remains one of News Digital Media's most successful products.
She helped secure approval for the AOL|7 venture from America Online Inc, AAPT Limited and the Seven Network by producing the portal prototype.
She has designed dozens of popular websites including Home and Away, Better Homes and Gardens, 2DayFM, Blockbuster Entertainment and TV Hits.
Activities
2011 - Global Media Ideas, XMediaLab,
FlavourCrusader received mentoring from local and international digital media practitioners
2010 - Social Innovation Camp, ASIX
What's for Dinner was selected for prototyping
2007 - A List Apart, Happy Cog
Article Human-to-human design
2005 - Designation, Ripe off the Press
Article and selected works
2004 - Curvy, YEN International Media
Exhibition of selected works
Qualifications
- Master of Art, UNSW College of Fine Art
- Bachelor of Fine Arts, UNSW College of Fine Art
- Certificate III Ceramics, Hornsby TAFE
Sharon seeks to understand you, your audience and environment with research and empathy. Then she strives to align with strategy and design. This is how she connects you to your audience.
She is the director and designer of Richapplefool.
Rich apple what?