richapplefool

Farmers discuss the importance of marketing your farm, including: marketing venues, getting the word out, customer relations and how to set yourself apart from the rest.

How do we encourage people to be healthy by eating their 2 and 5?
How can we help small business compete against the big guys?
How do we persuade people to eat more in tune with nature?

It’s taken only a few generations, but we’re so far removed from food.
We live in cities, we work in offices. So where’s the connection?
Food comes pre-packed, vacuum sealed and ready to deliver.
We buy fruit and veges that looks perfect but out of season.
Flown in from overseas. Picked when they’re green.
And we wonder why there’s no flavour?

We’re disappointed, day after day after day
and they wonder why we don’t care?

Promoting health and long-term benefits only gets so far.
It’s too far away in our minds to make us change what we do.
The payoff has to be now.

So how do we get people to care?
How can we change hearts and minds in order to change behaviour?

I say it’s through flavour.
Repeated peak experiences with delicious fresh foods surely must curry the favour.
So who do we turn to for lessons in flavour?

We turn to the expert; the cook and the chef.
They go to their markets daily or ask their supplier “what’s best and fresh today?”
Then base their meals on that ingredient.

But don’t forget.
We live in cities. We’re busy! So how can we make that happen?
We. Need. Help.

I’ve moved web hosts.

I packed the old website and delivered it to Anchor;  so far so good.

My old blog posts didn’t make it. I could have migrated them over but… the blog did its job. I started it to help find my way to the next big idea/project.

It worked.

And so the purpose of this blog (version 2.0) is to document the journey to make FlavourCrusader happen.

Kachink! (That’s the sound a bottle of champagne makes, breaking on the side of WordPress).